Since 2007, the first STM32 product has been released in Beijing by Italian semiconductor since 10 years ago. This year coincides with STM32's push to the market 10th anniversary, STM32 global shipments have exceeded 3 billion, becoming China's first big microcontroller brand. Not only this, in the strategy of ST, the ultimate goal is to create a grand strategic ecosystem and become an industry leader. Recently, the STM32 family members STM32L4 increase the latest series, the series has first-class power, graphics processing technology advanced and large capacity embedded memory and ecological system, to help users deal with the challenges of Internet of things. Up to now, STM32 has 11 series of products, a strong product lineup of more than 800 products, and a bit more than the construction of its ecosystem.
Ten years of wind and rain, STM32 shipments are up to 3 billion
In 2007, Italian semiconductor ST established its own strategy and product route. In October 2016, the shipments of Italian STM32 reached 2 billion, and more than 2 billion 500 million in June 2017, and by October this year, the shipments of STM32 reached 3 billion. From last year to the year of this year, STM32 shipped 1 billion, while in the MCU market, ST launched the STM8 product line since 2008. Up to now, the shipment volume of the product line has exceeded 3 billion. Among them, 70% of STM8 global shipments are concentrated in China.
The achievement of such a proud person has benefited from the last 10 years that ST has continuously invested in innovative designs and covered more products with the latest IP. According to FranckMartins, senior manager of strategic marketing, Asia-Pacific micro controller, basically, every year ST has a very important product line, and maintains two products every year. These products come from the same product line or two different product lines. "This is the ST commitment to the market and customers, we will never stop innovation, continue to invest in new products, according to the diversified market demand of MCU, with updated technology continue to meet our customers' expectations, to bring customers a higher performance, lower power consumption, more diverse MCU".
It is understood that ST is distributed in the Asia Pacific region, the Middle East region of Europe and the United States. In 2016, the volume of STM32 in the Asia Pacific region accounted for 52%. In the whole Asia Pacific region, the Chinese market accounted for about 70% of the shipments.
Why do users like STM32 so much? In this regard, FranckMartins said that when ST designs the product line, it will consider multi-dimensional considerations, and consider factors or elements that are valued from the perspective of customers, such as MCU or peripheral ecosystems. "Of course, different product lines will have different emphases in some aspects, some of them are more focused on real-time, some focus on lower power consumption, and others focus on safety. But as a whole, ST will need to consider some very critical factors in the process of product development.
Why does ST have the ability to become the first choice for most developers? For this reason, Cao Jindong, the market and application director of China micro controller division of Italy semiconductor, said that every year ST will add 100 thousand engineers and 100 thousand new customers. There are more than 500 thousand electronics graduates in China each year, and we predict that 20% of the 500 thousand graduates will be real design engineers. Therefore, we will enhance our MCU awareness among all users through some marketing activities, and turn STMCU into their preferred product, and we can support any needs of them.
Cao Jindong emphasized, "the core of ST is our product line. In China, we will do more ecosystems. This ecosystem will support more than 1 million engineers and over 100 thousand customers. In the end, we will invest more in the development of IoT, smart hardware and smart cities. So we believe that it will be more successful in the future with this strategy and the integration of the updated things into our system.
The latest STM32L4MCU series overweight ecosystem construction
In the near future, the new member of the STM32 family, STM32L4 + series, has been introduced. The product family has first-class power consumption, advanced graphics processing technology, and large capacity embedded memory and ecosystem. It enables developers to develop creativity with high cost and help users cope with the challenges of Internet of things. Now STM32 has 11 series of products and more than 800 products. Its strong product lineup covers all kinds of applications to meet different needs.
According to BertrandDenis, the product line manager of STM32, the latest STM32L4 + series has four key factors: one is high performance and low power consumption. Its location compared with L4 in the past, the performance will be increased by 50%, and is positioned in the low power MCU; two is to have more innovative peripherals inside, particularly in terms of GUI; three is STM32L4 series have a higher degree of integration, we provide a new IP optimization, graphical interface, for the use of SRAM; four is from the user's point of view is small investment, big returns. This is due to the whole STM system, which makes the customers spend little energy to familiarize and develop this project. L4 + will be a small consumption and fast output, so it is high value investment.
"It's a 50% performance boost, the reason is due to the frequency of its past, L4 is 80MHz, 120MHz is L4 today. One of the results is the performance improvement, one is that the CoreMark test score is up to 410 points. In addition, the speed of the peripheral transmission has also been greatly improved, because the transmission speed of the peripherals is largely based on the main PCU. Today, it can reach 120 megabytes, and we add a 8 line SPI, so when the program is not enough, and when the external Flash is needed, the SPI is the highest.